On August 28, 2017, CAAD- Chennai Academy of Architecture and Design hosted their 26th Lecture titled “Visual Communication: Powering a design narrative” by Ar. Tahaer Zoyab, at their campus in Thumbakkam. The architect discussed his projects of varied scales with students, elaborating on the nature and technique of customized visual representation employed in every project. The lecture was presided over by CAAD Chairman Prof. Dr. V. R Rajendran and CAAD Director Prof. Vinodh Vijayakumar.
The eleventh of the CAAD lecture series had renowned conservation architect Ms. Kalpana from Chennai, who deliberated her experiences and memories on the topic “Tracing the history of Madras through built heritage”. This lecture materialised in a time when we all Chennaites geared up to celebrate the existence of its city as ‘Madras Week’ celebrations from August 16-23.
He deliberated on the difference between subjectivity and objectivity and thereby ascertained the importance of understanding the design briefs for every given exercise. The need for a sensitive approach to design keeping in mind the context was also probed. He explained the need for understanding the design vocabulary for effectively communicating design ideas.
Mr.Selvakumar presented the challenges at site while implementing the large scale projects and explained the design decisions that were adopted to further the project without compromising the design intent. He deliberated on the advanced technologies deployed in the projects and also the huge quantum of services which make these projects functional.